Perth mayor declares May 15 Moose Hide Campaign Day to stand against gender-based violence
The Town of Perth has officially proclaimed May 15, 2025, as Moose Hide Campaign Day, joining a growing number of communities in Canada that are supporting the Indigenous-led movement to end violence against women, children and all people along the gender spectrum.
Founded along British Columbia’s “Highway of Tears,” a stretch of road linked to numerous cases of missing and murdered Indigenous women—the Moose Hide Campaign has grown into a national call to action. The name derives from its signature symbol, a small square of moose hide worn as a pin, which is intended to spark conversations and inspire much-needed change. To date, over six million of these pins have been distributed across the country.
Perth Mayor Judy Brown made the official declaration on Thursday, May 15.
“The Moose Hide Campaign is a powerful grassroots movement,” Brown said in a public statement. “By recognizing Moose Hide Campaign Day, we commit to honouring and protecting the women and children in our lives and to taking concrete action against gender-based violence.”
According to a release from the town of Perth, Intimate Partner Violence (IPV) affects more than four in 10 women in their lifetime, making it an epidemic across Canada. This tragic reality is worse for Indigenous women who are twice as likely to experience violence from their current or former partners.
The campaign aligns with other key national and international initiatives, including the Truth and Reconciliation Commission’s Calls to Action, the United Nations Declaration on the Rights of Indigenous Peoples, and the Calls for Justice from the National Inquiry into Missing and Murdered Indigenous Women and Girls (MMIWG2S+).
Mayor Brown called on all citizens to wear the moose hide pin to show their support for the campaign. “Participation in this initiative is not only a gesture of support—it’s a step toward healing, understanding and reconciliation,” she said.
For more information on the campaign, visit moosehidecampaign.ca.