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Lanark County Paramedic Service unveils new crest to mark 25 years of community care

Sarah Burtch
The new LCPS Crest – submitted photo.

As National Paramedic Services Week gets underway across the country, Lanark County Paramedic Service (LCPS) is marking the occasion with a bold new look. The organization unveiling a newly redesigned crest that reflects its 25-year evolution from emergency response to an integrated, community-based force in healthcare.

Unveiled on May 20 as part of the week-long national celebration, the new ‘visual identity’ is more than a graphic update — it’s a story of transformation. According to a press release from the Mississippi River Health Alliance (MRHA), the crest was created in collaboration with Perth-based artist Jaana Brett. The new design intends to blend both symbolism and local pride, offering a visual representation of LCPS’s growing value within the communities their serve.

According to the MRHA, the new crest includes the following symbols:

  • The Star of Life, representing the full scope of emergency care
  • A nine-point maple leaf, honouring the nine municipalities served by LCPS
  • The Rod of Asclepius, a classical symbol of healing
  • A pair of wings, reflecting urgency, mobility, and protection
  • A wreath of maple leaves, representing collaboration and wraparound community care

“This crest tells the story of who we are and how far we’ve come,” said LCPS Chief Travis Mellema in a release. “Over the past 25 years, paramedicine has grown into a deeply respected, community-centred profession. This new visual identity reflects that evolution, and our continued commitment to serving the people of Lanark County with compassion, skill, and integrity.”

The colour palette of red and blue links the design to both Canada and Lanark County, reinforcing key values of trust, professionalism, and service.

“The new crest honours that evolution and reaffirms LCPS’s place as a leader in community-based healthcare delivery,” said Brad Harrington, President & CEO of the MRHA. “Paramedics play a critical role in community health — far beyond what most people see.”

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